Virgin Media: Breaking the Great British Smile Drought

Virgin Media, a telco brand, gave the UK a reason to smile over the Christmas of 2020 with a campaign based on the tradition of pantomime.

Campaign details

Agency: RAPP Client: Virgin Media Campaign Name: Breaking the Great British Smile Drought

In 2020, smiles were at an all-time low and the nation faced an isolated, unhappy Christmas.

How could Virgin Media put a smile on its customers' faces, reminding them how to their keep communities connected?