Virgin Credit Card

Virgin Money's challenge was immense: launch a new credit card into one of the world's most mature and sophisticated markets, but with no existing customer base.

Virgin Credit Card

EXECUTIVE SUMMARY

To paraphrase the Virgin Money Managing Director (Rohan Gamble): “...the fastest rate of growth for a new card in Australia ever ... the most successful 12 month period for any card ever, with two months to spare...

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