Virgin Australia: Real-Time Routes

Virgin Australia, an airline, protected its bookings and grew conversion rates by using personalised digital ads in the difficult post-lockdown travel environment.

Campaign details

Entry Title: Virgin Real-Time RoutesAgency Network: PHD MediaAgency Group: Omnicom Media Group (OMG)Type of Company: Media AgencyCountry: AustraliaBrand: Virgin AustraliaBrand owner: Virgin GroupIndustry: TravelDate range of activity: 01/10/20 – 30/06/21 (for current entry – campaign activity is ongoing)Markets Covered: AustraliaLead Media Agency: PHD MediaBudget:$1,696,439

Objectives

With Virgin Australia entering voluntary administration in April 2020, and the COVID-19 pandemic hitting the aviation sector hard, heightened pressure was placed on the airline’s media activity to help protect...

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