Campaign details
Brand: Virgin AtlanticAgency: One Green Bean LondonCountry: United Kingdom
Objectives
Virgin Atlantic has been proudly supporting LGBTQ+ travelers for decades. Partnerships have included a 10+ year relationship with Attitude, the UK's best-selling gay magazine and retaining the headline sponsorship of the annual Attitude Awards, along with 20+ Pride event sponsorships right across the globe. The brand has also delivered several agenda-setting campaigns highlighting the uncomfortable disparity between the experiences of straight and LGBTQ+ couples on holiday.
Beyond raising awareness, Virgin Atlantic has also undertaken many pioneering initiatives to emphasize LGBTQ+ allyship. From encouraging...