Virgin Atlantic: The pride flight

Virgin Atlantic, a British airline, launched the Pride Flight, to highlight Virgin Atlantic's support of the LGBTQ+ community.

Campaign details

Brand: Virgin AtlanticAgency: One Green Bean LondonCountry: United Kingdom

Objectives

Virgin Atlantic has been proudly supporting LGBTQ+ travelers for decades. Partnerships have included a 10+ year relationship with Attitude, the UK's best-selling gay magazine and retaining the headline sponsorship of the annual Attitude Awards, along with 20+ Pride event sponsorships right across the globe. The brand has also delivered several agenda-setting campaigns highlighting the uncomfortable disparity between the experiences of straight and LGBTQ+ couples on holiday.

Beyond raising awareness, Virgin Atlantic has also undertaken many pioneering initiatives to emphasize LGBTQ+ allyship. From encouraging...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands