Virgin Atlantic: The most inclusive airline in the skies

Virgin Atlantic, the UK-based airline, ran a campaign showcasing its inclusive hiring practices and uniform policy that promoted the business as ‘the most inclusive airline in the skies’, resulting in an earned reach of 4.5 billion and improved brand metrics.

Summary

When the biggest non-binary star, Sam Smith, shares and duets with your content THREE TIMES organically, when you land 550+ pieces of global coverage in three days and when you trend across all social media platforms…. you know you've made an impact....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today