Virgin Atlantic: See the world differently

Airline Virgin Atlantic grew brand power and consideration in the UK via its See the World Differently platform where both customers and crew 'do their own thing'.

Summary

When Covid-19 grounded global aviation, Virgin Atlantic faced an existential threat to its survival. But this is not a paper about the role planning played in helping a brand cope during a crisis. It is a story of recovery and reinvention because of a crisis.

It's the story of how planning used the fact that everything was broken as an opportunity to completely re-evaluate and reimagine the brand, creating a purposeful platform for business transformation that took Virgin Atlantic into a new era of travel.

It is also a story of how we worked 'inside out', taking...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands