Virgin Atlantic: See the world differently

Airline Virgin Atlantic grew brand power and consideration in the UK via its See the World Differently platform where both customers and crew 'do their own thing'.


When Covid-19 grounded global aviation, Virgin Atlantic faced an existential threat to its survival. But this is not a paper about the role planning played in helping a brand cope during a crisis. It is a story of recovery and reinvention because of a crisis.

It's the story of how planning used the fact that everything was broken as an opportunity to completely re-evaluate and reimagine the brand, creating a purposeful platform for business transformation that took Virgin Atlantic into a new era of travel.

It is also a story of how we worked 'inside out', taking...

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Insights Team
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