Virgin Active SA: Heavy Lifting – Virgin Active SA stays fighting fit

Virgin Active, the fitness centre brand, highlighted the importance of being fit, active and exercising on members' health and emotional wellbeing in South Africa.

Establishing love and trust during a time of turmoil

Rocked to its core, the fitness industry was one of the top sectors to feel the impact of South Africa's strict and prolonged national lockdown in 2020, during which fitness centres and gyms were legally obligated to remain closed for almost six months. Virgin Active, South Africa's leading gym and fitness provider, was forced to temporarily close its 133 clubs across the country on 26 March 2020, which impacted over 700 000 members.

While its traditional business operations remained closed, Virgin Active had to innovate the ways in which it could...

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