Ving Tours

Ving is Scandinavia's largest travel company with a market share of just over 30% However its position as leader has been threatened by its nearest competitor.
  

Ving Tours

Brand Name: Ving Product Type or Description: Tour OperatorCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Ving

Marketing Situation:

In relation to the number of inhabitants, the travel industry in Scandinavia is very large. Ving is Scandinavia's largest travel company, primarily with destinations within Europe, and the market share is just over 30 %. Recently, however, Vings position as market leader has been threatened by its nearest competitor Fritidsresor. During 1997 Fritidsresor had continually improved the result of its advertising tracking, and had even...

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