Ving Tours

Ving is Scandinavia's largest travel company with a market share of just over 30% However its position as leader has been threatened by its nearest competitor.
  

Ving Tours

Brand Name: Ving Product Type or Description: Tour OperatorCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Ving

Marketing Situation:

In relation to the number of inhabitants, the travel industry...