Vincor International - Naked Grape

Vincor International, the largest wine producer and distributor in Canada, wanted to launch a new brand of wine to appeal to novice wine drinkers and capitalize on the growing premium wine segment.
Agency: Bos

Vincor International – Naked Grape

Winner: Off to a Good Start - Bronze

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): September 2005-April 2006

Start of Advertising/Communication Effort: October 2005

Base Period...

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