Vim: Vim Black for Men

Dishwashing brand Vim crafted an inspirational satirical campaign around a fictitious dishwashing liquid, which challenged stereotypes, led to greater affinity for the brand and increased sales in India.

Campaign videos: Vim – Vim Black for Men

Read the full campaign case study

Selected creative: Vim – Vim Black for Men


Media Agency: Mindshare Mumbai Media Deployment:Blaze Coelho / Samidha Nayak / Zalak Shah / Zoya Qureshi...

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