Vim: Men In Black

Dishwashing brand Vim achieved a rise in brand health scores and sales in India with an online campaign that launched a fake product for men to highlight the gender divide in household chores.

Campaign details

Brand: Vim Brand owner: Unilever Entrant company: MullenLowe LintasIdea creation: MullenLowe Lintas Mumbai Market: India Sector: Cleaners & detergents Media channels:Packaging & design, Television & Connected TV, Social media, Word of...
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