Vim: Gas bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti

Vim, a detergent brand, increased purchase interest with Vim Gas Bill Sampling, which offered samples of Vim bars to rural households.

The communication goal

For the longest time, rural India has used coal and wood as cooking fuel. The traditional 'Chula' - an earthen fire stove used in rural households is fuelled by wood, cow dung or crop waste which generates thick smoke during the...

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