Vim: Gas bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti

Vim, a detergent brand, increased purchase interest with Vim Gas Bill Sampling, which offered samples of Vim bars to rural households.

The communication goal

For the longest time, rural India has used coal and wood as cooking fuel. The traditional 'Chula' - an earthen fire stove used in rural households is fuelled by wood, cow dung or crop waste which generates thick smoke during the cooking process. The smoke is not only an irritant but also leads to respiratory ailments and lung infections amongst rural women. Not only does this smoke affects health, but it also causes thick greasing and burns on the utensils used for cooking. This means an additional effort for scrubbing and cleaning. Typically, women use ash, detergent...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands