Vim: Beat the bacteria

Vim, the dishwasher brand, introduced a new variant in its liquid portfolio in India.

Campaign details

Brand: Hindustan Unilever Limited /VimLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

Vim is a market leader when it comes to the dishwashing category with 50% market share in India. Essentially popular for its bar format, the...

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