Campaign details
Brand: Hindustan Unilever Limited /VimLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Vim is a market leader when it comes to the dishwashing category with 50% market share in India. Essentially popular for its bar format, the brand has been focusing its marketing efforts on building the liquids format. Vim introduced a new variant in their liquid portfolio, the Vim Anti-Bac Liquid with the power of neem which aims to fight 99.9% bacteria from utensils.
The task at hand was to drive awareness for this new variant with superior anti-bacterial benefits amongst current Liquid...