ViewSonic: United By Play

Electronics company ViewSonic used an on- and offline strategy that targeted those who didn't identify as gamers to launch its ViewSonic Gaming brand, globally.

Campaign details

Brand: ViewSonic Brand owner: ViewSonic Entrant company: ViewSonic CorporationMarket: Global Sector: PCs, computing Media channels: Television & Connected TV, Websites & microsites, Word of mouth, Influencers, KOLs, Competitions & contests, Direct marketing, Events & experiential, Livestreaming, Online display, Online videoBudget: Up to 500k

Campaign video

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