Viewpoint: UK alcohol policy and market research: media debates and methodological differences
Chris HackleyRoyal Holloway, University of London
Over the past two decades, patterns of alcohol consumption in the UK have changed with a 'culture...
Viewpoint: UK alcohol policy and market research: media debates and methodological differences
In this Viewpoint article, Chris Hackley describes some of the important consequences and issues for the industry when the media are faced with market research commissioned from different perspectiveson a high-profile topic – alcoholic drink marketing and consumption behaviour in the UK.
