Viewpoint: The case for public service market research

This paper argues for MR becoming more of a "force for social progress", along the lines of public service broadcasting.

The case for public service market research

Ed Mayo

Co-operatives UK

There is barely a product you will touch in the next 24 hours that has not been shaped by market research. And barely a service with which you interact over the same period that is not using what happens as market research to feed into future services for people like you. Market research is a powerful force for commercial good. But could it also be more of a force for social progress? The idea of public service broadcasting was developed in the last century to harness technology and commercial...

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