Viewpoint: Response to ‘Fifty years using the wrong model of advertising’

This Viewpoint piece by Spike Cramphorn comments on some of the points within the Heath & Feldwick paper published in IJMR 50, 1, entitled ‘Fifty years using the wrong model of advertising’.
  

Viewpoint: Response to 'Fifty years using the wrong model of advertising'

Spike Cramphornadd+impact® Group and Swinburne University, Melbourne

In the unusual position of being both a practitioner and someone who tries to keep abreast of,...

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