Viewpoint: Response to 'Fifty years using the wrong model of advertising'
Spike Cramphornadd+impact® Group and Swinburne University, Melbourne
In the unusual position of being both a practitioner and someone who tries to keep abreast of,...
Viewpoint: Response to ‘Fifty years using the wrong model of advertising’
This Viewpoint piece by Spike Cramphorn comments on some of the points within the Heath & Feldwick paper published in IJMR 50, 1, entitled ‘Fifty years using the wrong model of advertising’.
