Viewpoint: Public Information – now’s the time to make it freely available

Keith Dugmore

In this Viewpoint piece, Keith Dugmore argues that there should be greater freedom of access to data collected by the government.
  

Viewpoint:  Public Information - now's the time to make it freely available

Keith DugmoreDirector, Demographic Decisions

Marketers already make extensive use of information that is collected by government, but in recent months the pressure has been mounting for this to become free of charge, and for its licensing to become much simpler.

Many commercial companies need information to make business decisions about the targeting of local markets and customers. These decisions are made in the context of the three broad activities of store location, database marketing, and market research surveys. In doing this, companies often draw upon...

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