Viewpoint: Now Or Never – An Urgent Call to Action for Consensus On New Media Metrics
Alan WurtzelNBC Universal
As we all wait for the upfront season to begin— presumably before the first snowfall—we are still in the middle of an economic...
Viewpoint: Now Or Never - An Urgent Call to Action for Consensus on New Media Metrics
Alan Wurtzel, president/research and media development at NBC Universal, offers his opinion on the challenge of marketing to innovate its measurement approaches and metrics in face of rapid change in media, technology and consumer behaviour.
