Viewpoint: A Framework for Advertising in the Digital Age

Marketers and their clients are both striving to respond to consumers' new digital behaviors and the accompanying evolution of their attitudes toward advertising.

Viewpoint: A Framework for Advertising in the Digital Age

Stephen J. KimMicrosoft Advertising

Marketers large and small across the globe are sprinting to react to consumers' new digital behaviors and the accompanying evolving attitudes toward advertising....

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