Viewpoint – In pursuit of lost causes

Argues that to commence a debate on ‘a more detailed, rigorous and pan-national approach to guaranteeing data quality’ would be a waste of breath, for four reasons.
  

Michael BrownNational Readership Surveys Ltd

IN PURSUIT OF LOST CAUSES

Occasionally a breath of fresh air is admitted to our industry. If Ben Page ('Quality control' IJMR,47, 4) has not thrown wide the casement, he has at least unlatched a window....