Viewpoint – Commercialisation of childhood? The ethics of research with primary school children

This Viewpoint, from Dr Agnes Nairn of the University of Bath, raises her concerns about the ethics of conducting market research on commercial products among children.
  

Viewpoint

Agnes NairnMarketing at the School of Management, University of Bath.

COMMERCIALISATION OF CHILDHOOD? THE ETHICS OF RESEARCH WITH PRIMARY SCHOOL CHILDREN

The 7–11 market has never been more attractive; British children in this...