Viewpoint – Checks and balances

David V.L. Smith

This opinion piece discusses the emergence of a new form of market research, in which researchers go beyond the provision of data alone to offer judgements and interpretations.

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Viewpoint

David V.L. SmithIncepta Marketing Intelligence

CHECKS AND BALANCES

There has been the emergence of a 'new' category of market research that we could describe as the 'development of reasoned, robust arguments based on a firm understanding...

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