Viewpoint - Welcome to the future

In this Viewpoint piece, Samantha Smith, Head of Future Media Research at the BBC, provides an overview of how media measurement may look in 2030, but only if some bold decisions are taken long before then.
  

Viewpoint – Welcome to the future

Samantha SmithHead of Future Media Research, BBC

This is 2030. Welcome to the future ...

These are the offices of JIC Media – big aren't they? That's partly because it is in the process of going global. Let me introduce you to the CEO, Mr X, a man of vision. It was he who finally managed to rally the various media-related industries in 2015 to create JIC Media.

By 2015 the existing media currencies were under massive pressure. TV and radio delivered via the internet were ubiquitous. Everyone had broadband and...

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