Viewpoint – Welcome to the future
Samantha SmithHead of Future Media Research, BBC
This is 2030. Welcome to the future ...
These are the offices of JIC Media – big aren't they? That's partly because it is in the process of going global....
Viewpoint - Welcome to the future
In this Viewpoint piece, Samantha Smith, Head of Future Media Research at the BBC, provides an overview of how media measurement may look in 2030, but only if some bold decisions are taken long before then.
