Viewpoint - Welcome to the future

In this Viewpoint piece, Samantha Smith, Head of Future Media Research at the BBC, provides an overview of how media measurement may look in 2030, but only if some bold decisions are taken long before then.

Viewpoint – Welcome to the future

Samantha SmithHead of Future Media Research, BBC

This is 2030. Welcome to the future ...

These are the offices of JIC Media – big aren't they? That's partly because it is in the process of going global....

Not a subscriber?

Schedule your live demo with our team today