Viewpoint - Visual puffery in advertising

Marc Fetscherin and Mark Toncar

This Viewpoint piece discusses "puffery", what the Federal Trade Commission (FTC) defines as a ‘term frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of his product, the truth or falsity of which cannot be precisely determined’.

Viewpoint – Visual puffery in advertising

Marc FetscherinThe Crummer Graduate School of Business (Rollins College)

Mark ToncarMarketing at Youngstown State University

The Federal Trade Commission (FTC) in the US defines puffery as a 'term frequently...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today