Viewpoint - The trouble with marketing research is marketing researchers

Nigel Piercy

Market research and researchers are faced with a number of different challenges and opportunities. Across all business sectors, the winners are those companies that know the most.

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Nigel F. PiercyWarwick Business School

THE TROUBLE WITH MARKETING RESEARCH IS MARKETING RESEARCHERS

While some of my best friends are marketing researchers (actually, I am lying, but it is a friendly start), I have some troubling thoughts...

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