Viewpoint - The trouble with marketing research is marketing researchers

Market research and researchers are faced with a number of different challenges and opportunities. Across all business sectors, the winners are those companies that know the most.
  

Viewpoint

Nigel F. PiercyWarwick Business School

THE TROUBLE WITH MARKETING RESEARCH IS MARKETING RESEARCHERS

While some of my best friends are marketing researchers (actually, I am lying, but it is a friendly start), I have some troubling thoughts...