Viewpoint - The Splintered Society
Winston FletcherChairman of the Royal Institution
The consumers' universe is growing more and more fragmented with every day that passes – and I fear the market research business is not keeping ahead...
Viewpoint - The splintered society
The impact of fragmentation is a universal feature of the modern world, limited not only to the media, as some market researchers appear to believe, nor even to the range of goods and services available to consumers.
