Viewpoint - The Splintered Society
Winston FletcherChairman of the Royal Institution
The consumers' universe is growing more and more fragmented with every day that passes – and I fear the market research business is not keeping ahead...
Winston FletcherChairman of the Royal Institution
The consumers' universe is growing more and more fragmented with every day that passes – and I fear the market research business is not keeping ahead...
WARC subscribers can sign in to keep reading