Viewpoint - The splintered society

The impact of fragmentation is a universal feature of the modern world, limited not only to the media, as some market researchers appear to believe, nor even to the range of goods and services available to consumers.
  

Viewpoint - The Splintered Society

Winston FletcherChairman of the Royal Institution

The consumers' universe is growing more and more fragmented with every day that passes – and I fear the market research business is not keeping ahead...