Viewpoint - The importance of blogging

Mike Cooke expresses his opinion on blogging, arguing that this rapidly growing phenomenon (in which he includes social networking and content-sharing websites) is having a massive influence on consumers and, consequently, how research should be conducted.
  

Viewpoint - The importance of blogging

Mike CookeGlobal Director, Online CoE, GfK NOP

So you know that blogs are the fastest-growing media on the planet. You know that 70 million blogs exist and that over 75,000 new ones are created each day....