Viewpoint - The importance of blogging

Mike Cooke

Mike Cooke expresses his opinion on blogging, arguing that this rapidly growing phenomenon (in which he includes social networking and content-sharing websites) is having a massive influence on consumers and, consequently, how research should be conducted.
  

Viewpoint - The importance of blogging

Mike CookeGlobal Director, Online CoE, GfK NOP

So you know that blogs are the fastest-growing media on the planet. You know that 70 million blogs exist and that over 75,000 new ones are created each day. But have you given any consideration to the notion that they might just be the tip of one of the most disruptive technological icebergs that our industry has faced in its relatively short history?

Blogging challenges the concept of privacy, one of the historic pillars on which the market research industry has been founded, and...

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