Viewpoint - Semiotics: a winning formula?

Chris Arning

The article discusses semiotics and argues that it is widely misunderstood by researchers, because it lacks a convincing means of assuring quality and guarantees of consistent performance.

Viewpoint – Semiotics: a winning formula?

Chris ArningSemiotics at Flamingochris.arning@flamingo-international.com

Commercial semiotics is one of the most powerful tools in the marketer's arsenal. It provides a depth of insight into categories and...

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