Viewpoint – Response to 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4)
Rowland LloydChairman, MRS Market Research Standards Board
Simon Chadwick's paper sets out trends in the way research...
Viewpoint - Response to ‘Client-driven change: the impact of changes in client needs on the research industry’ (IJMR, 48, 4)
In this Viewpoint piece, Rowland Lloyd responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick, where it was argued that professional and trade bodies need to be educated about the changes taking place in the MR industry, and should reassess their codes of standards and issues such as respondent confidentiality.
