Viewpoint - Polling, politics and the press

Deborah Mattinson

The Viewpoint in this issue discusses the media agenda when commissioning and reporting the results of political opinion research.
  

Viewpoint – Polling, politics and the press

Deborah MattisonOpinion Leader Research

Twenty years ago I arrived on the political scene armed with my toolbox of market research techniques and set out to persuade a sceptical Labour Party...

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