Viewpoint - MR confidential: anonymity in market research

Anonymity of respondents, and their individual opinions, is usually considered sacrosanct within much of the research conducted by the market research industry.
  

Viewpoint – MR confidential: anonymity in market research

John GriffithsPlanning Above and Beyond

What is it with market research and anonymity? The new MRS code is peppered with references to protecting the anonymity of respondents at...

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