Viewpoint – MR confidential: anonymity in market research
John GriffithsPlanning Above and Beyond
What is it with market research and anonymity? The new MRS code is peppered with references to protecting the anonymity of respondents at...
Viewpoint - MR confidential: anonymity in market research
Anonymity of respondents, and their individual opinions, is usually considered sacrosanct within much of the research conducted by the market research industry.
