Viewpoint - Manipulator or messenger?

Nick Tanner addresses the issue of market research being used for promotional and public relations' purposes, rather than purely finding the truth.

Viewpoint – Manipulator or messenger?

Nick Tanner research agency Parker Tanner

'Market research is becoming more of a manipulator than a messenger.' This was the theme of a recent Debating Group debate sponsored by the MRS (Goldacre vs. Page 2009)....

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