Viewpoint - Ethnography and market research

In this Viewpoint piece, Philly Desai, of qualitative research company Turnstone, provides a brief introduction to the current condition of ethnographic research.
  

Viewpoint – Ethnography and market research

Philly Desai

Ethnography is now well established as a commercial research technique. Ten years ago you might have found only a few agencies or clients interested in this relatively new approach,...

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