Viewpoint - Correspondence regarding ‘The choice between a five-point and a ten-point scale in the framework of customer satisfaction research’, by Pedro S. Coelho and Susana P. Esteves

This Viewpoint article comprises an exchange of correspondence between James Rothman, a former editor of IJMR, and Pedro S.
  

Viewpoint – Correspondence regarding 'The choice between a five-point and a ten-point scale in the framework of customer satisfaction research', by Pedro S. Coelho and Susana P. Esteves

Letter from James Rothman 17 May 2007

James Rothman...

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