Viewers more likely to tune into “high-energy” television ads

Television viewers are more likely to tune in to, or less likely to avoid, “energetic” ads, according to a study in the Journal of Marketing Research.

Viewers are more likely to tune in to – or less likely to avoid – “energetic” television commercials, a study published in the Journal of Marketing Research has argued.

The analysis – entitled “High-Energy Ad Content: A Large-Scale Investigation of TV Commercials...