Viettel: Tet combo campaign

Viettel Telecom (VTT), a telecommunications company, combined the traditional Tet festival with progressive digital behaviours for its Tet Combo campaign in Vietnam.

Campaign details

Brand: Viettel TelecomBrand owner: Viettel TelecomEntrant company: Viettel Telecom, Ha Noi, In-HouseIdea creation: Bluer Production, Ho Chi MinhMarket: VietnamSector: Telephone & internet servicesMedia channels:Content marketing, Gaming...