Vietnam International Bank: Online plus 2in1 campaign

Vietnam International Commercial Joint Stock Bank, a financial services brand, launched a music video in collaboration with two popular singers in Vietnam to promote its VIB ONLINE PLUS 2IN2 bank card.

Campaign details

Brand: Vietnam International Commercial Joint Stock BankLead Agency: ZEE agencyRegion: APAC

Strategy

Objective

Launching new product VIB ONLINE PLUS 2IN1 - the 1st integrated debit & credit card in SEA with 2 objectives:

  • Brand awareness:...

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