Vietnam International Bank: Online plus 2in1 campaign

Vietnam International Commercial Joint Stock Bank, a financial services brand, launched a music video in collaboration with two popular singers in Vietnam to promote its VIB ONLINE PLUS 2IN2 bank card.

Campaign details

Brand: Vietnam International Commercial Joint Stock BankLead Agency: ZEE agencyRegion: APAC

Strategy

Objective

Launching new product VIB ONLINE PLUS 2IN1 - the 1st integrated debit & credit card in SEA with 2 objectives:

  • Brand awareness: Launching new card - the 1st integrated debit & credit card in SEA. Positioning VIB leading card trend
  • Lead generation: Increasing market share
Target Audience

Target audience:

  • 23 - 35 years old
  • Located in HN & HCM cities
  • Grab users
Creative Strategy
  1. Background
    • Debit & Credit, the 2 essential cards in the purses of any young modern citizen....

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