Vietnam International Bank: How The Masked Singer Vietnam successfully vocalized VIB’s brand message and enriched its customers' experience

Vietnam International Bank (VIB) formed a partnership with The Masked Singer to leverage the show's content, boost its credit card offerings and gain share of mind and market.

Campaign details

Brand: Vietnam International BankAgency: TKL CorporationRegion: APAC



Google's Vietnam Shopper Pulse Survey in February 2022 showed that credit and debit cards saw the most usage increase since COVID-19. The survey also found that a trusted brand is the number one reason why Vietnamese people choose to open a credit card account. However, brand awareness and consideration for credit card issuing banks remained low compared to similar benchmarks in the region.

This presented a golden opportunity for Vietnam International Bank (VIB) to launch a full-funnel campaign to boost its credit card offerings...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands