Vietnam Airlines: A space to speak yound mind

Vietnam Airlines built a community of youthful Vietnam Airlines-style flyers in an attempt to increase revenue and market share by encouraging young customers to take leisure flights, through a rejuvenated brand image.

Campaign details

Brand: Vietnam AirlinesAgency: Novaon DigitalRegion: APAC



The goal is to increase revenue and market share by encouraging young customers to take leisure flights after the flight routes resume normal operation, through a rejuvenated brand image.

Target Audience

For the first time, Vietnam Airlines launched a brand rejuvenation campaign.

At that time, although the flight routes were operating normally, older tourists, who were Vietnam Airlines's loyal customer base, limited from taking leisure trips due to health reasons (20% of passengers decided to travel). Meanwhile, Gen Z and Millennials were very excited to...

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