Viennetta: Return of Viennetta

Wall's Viennetta, an ice cream brand, launched a campaign in Indonesia to create awareness and drive purchase for the relaunched Viennetta ice cream.

Campaign details

Brand: ViennettaAgency: MindshareRegion: APAC

Strategy

Objective

Wall's is a renowned global ice cream brand, popular in Indonesia. The brand wanted to reconnect with its consumers during Ramadan 2022, where Indonesians travel across the country to meet their loved ones. After two years of distancing due to COVID, Indonesians were all the more eager to celebrate their most loved festival this year.

Wall's had also brought back the much-loved Viennetta, an ice cream which was popular in the country in the 90s to early 2000s, after 20 years. The brand was looking for an...

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