Vienetta

The primary strategic task was to re-launch the Viennetta brand to a new generation of food shoppers, updating the communication of the brand values in such a way as to revive the brand's specialness ...
  

Unilever, Birds Eye Wall's Vienetta

Brand Name: Unilever, Birds Eye Wall's Vienetta Product Type or Description: Ice creamCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Birds Eye Wall's Vienetta

MARKETING SITUATION

Key points 

Primary strategic task relaunch the Viennetta brand to a new generation of foodshopper, updating the communication of the brand values in such a way as to revive the brand's specialness and desire to retry

McCann Erickson major consumer insight. even for lapsed users and rejecters, once you see Viennetta you want to...

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