Unilever, Birds Eye Wall's Vienetta
Brand Name: Unilever, Birds Eye Wall's Vienetta Product Type or Description: Ice creamCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Birds Eye Wall's Vienetta
Vienetta
The primary strategic task was to re-launch the Viennetta brand to a new generation of food shoppers, updating the communication of the brand values in such a way as to revive the brand's specialness ...
