Campaign details
Brand: Viec Lam TotAgency: Cho TotRegion: APAC
Campaign video
Strategy
Objective
In 2021, the ongoing wave of the Covid-19 pandemic had made the Vietnamese labor market face a severe employment crisis with high demand for job solutions. Viec Lam Tot's mission to 2025 is to connect and meet the job demands of more than 40 million blue-collar workers, which is expected to solve the riddle of the labor force for Vietnam's economy. Eventually, the platform will enable us to improve Vietnamese workers' lives by helping them find better job opportunities with a one-touch...