Videotron: Powered to Win

In 2009 Videotron needed to outperform Canada's sluggish telecommunications market, although the company did not have a major new product launch.

Videotron: Powered to Win

Agency: Sid Lee


Business Results Period (Consecutive Months): January 2009 – January 2010

Start of Advertising/Communication Effort: March 2009

Base Period as a Benchmark: January 2008 – January 2009

Geographic Area Covered: Québec

Annual Budget Range: Over $5 million

Executive Summary:

The growth rate of the telecom industry in Canada has been declining since 2005. In 2008, it reached a record low of 2.86%. The prelude of a great financial crisis in the United States that same year did not bode well for 2009. In fact,...

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