Video ads going mobile, with questions

Gary Arlen

In this article, Gary Arlen discusses the problems and opportunities raised by mobile marketing, and especially those raised by new generations of mobile telephones, which are already being used in Japan.

Video ads going mobile, with questions

Gary Arlen

Call it 'portable point-of-sale' or 'timely'. Maybe the right words are 'intrusive' or simply 'huge', if you believe the forecasts for a US$19 billion global mobile advertising market within four years (1).

Expectations for mobile marketing and advertising played a big part in the recent US$11 billion buying spree that included Google's acquisition of DoubleClick, Microsoft's purchase of aQuantive and AOL's takeover of Third Screen Media. Collectively these deals underscore the belief that online advertising – including an array of mobile and portable delivery options – will thrive as a way to...

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