Video: Adam Morgan on a strategic framework for collaboration

Adam Morgan, Partner at eatbigfish, looks at collaboration as a strategic tool that marketers can deploy at scale without a lot of resource in this teaser video.

About the author

Adam Morgan is a partner at eatbigfish, the world’s leading authority on challenger brands.

His new book, Overthrow 2, co-authored with Malcolm Devoy, is itself a collaboration with PHD. My thanks to Will

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