Victoria's Big Build: Disrupting our own approach to disruptions comms

Lauren Isaak, Ken Chan, Ali Tilling

Victoria's Big Build, a coordinated transport infrastructure upgrade, launched a campaign in Australia to increase Victorians' awareness, improve attitudes, and increase responsiveness.

Campaign details

Brand: Major Transport Infrastructure Authority (MTIA)Brand owner: Government of AustraliaEntrant company: Major Transport Infrastructure Authority - AustraliaIdea creation: VMLY&R MelbourneMarket: Australia & New ZealandSector: Transport & tourismMedia channels: Print - general, Unspecified, Social media, Outdoor, Out-of-home, Websites & microsites, Online display, Radio & audioBudget: 5 - 10 million

Executive summary

The people of Victoria were being disrupted from all sides by the biggest transport infrastructure upgrade in the history of their state – and fatigue was setting in. This is the story of...

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