Victoria's Big Build: Disrupting our own approach to disruptions comms
Lauren Isaak, Ken Chan, Ali Tilling
Victoria's Big Build, a coordinated transport infrastructure upgrade, launched a campaign in Australia to increase Victorians' awareness, improve attitudes, and increase responsiveness.
Campaign details
Brand: Major Transport Infrastructure Authority (MTIA)Brand owner: Government of AustraliaEntrant company: Major Transport Infrastructure Authority - AustraliaIdea creation: VMLY&R MelbourneMarket: Australia & New ZealandSector:Transport...
