Victorian Transport Accident Commission - Wipe Off 5

Every year in Victoria, Australia approximately 95 lives are needlessly lost to low level speeding and 1300 serious injuries occur.
Agency: Grey WorldwideAuthor: Mary Winter

Victorian Transport Accident Commission – Wipe Off 5

BACKGROUND

In Victoria the Transport Accident Commission (TAC) is responsible for bringing the road toll down and has successfully contributed to reducing human suffering for many years.

In 2000 the TAC turned its attention to the issue of Low Level Speeding as a way to further bring the road toll down.Many people regularly do 5 to 10 km/h over the speed limit. Some speed at low levels all the time. Most people can not see the difference between 60 and 65 kilometres in terms...

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