Victoria Police: Senior Constable Laurie Fox

Victoria Police in Australia worked with the family of Senior Constable Laurie Fox, who took his own life, to bring him back using Deep Fake technology in a campaign to break down the barriers that prevented officers from talking about mental health issues and normalise the process of asking for help.

Campaign video: Victoria Police – Senior Constable Laurie Fox

Read the full campaign case study

Selected creative: Victoria Police – Senior Constable Laurie Fox

Credits

Agency:HERO Melbourne...

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