Victoria - the ‘Jigsaw’ journey: you’ll love every piece of Victoria

Tourism Victoria's Jigsaw campaign is the longest-running tourism campaign in the world, connecting with consumers and the tourism & advertising sectors.

Victoria – the 'Jigsaw' journey: you'll love every piece of Victoria

EXECUTIVE SUMMARY

Tourism Victoria's Jigsaw campaign (Jigsaw) is loved by consumers, lauded by the tourism & advertising sectors, and has significantly contributed to Victoria's resurrection for over 11 years.

Prior to 1993, Victoria was not known as a tourism destination. There was little industry confidence and an inward focus. Melbourne was seen, by those outside the state, as bleak with its best years well past.

Today, Melbourne is a world-class tourism destination with domestic and international visitation numbers the envy of its key competitors.

Jigsaw is the longest-running tourism...

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